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News Release - Coolest Girl In School - a controversial mobile game likened to GTA for girls - takes on the world
05 May 2008 22:23:12
Due to popular demand Coolest Girl In School will be released internationally today via the website
www.coolestgirlinschool.com
The game's Adelaide based producers, Holly Owen of Champagne for the Ladies and Karyn Lanthois of Kukan Studio, have been surprised by the amount of international interest in their independently produced mobile game for girls.
Karyn Lanthois of mobile entertainment company Kukan Studio explains that "journalists, academics and bloggers from all around the world have been writing about Coolest Girl In School despite never having played it themselves, we have even had articles written about the game in Russian."
"With all of this interest we couldn't hold off launching the game internationally any longer. People everywhere really want to see for themselves what all of the fuss is about," says Holly Owen of Champagne for the Ladies.
Coolest Girl in School has drawn the battle lines between those who say the game will turn girls into their parents' worst nightmares, and those that say Coolest Girl allows players to laugh at the fickle nature of high school hierarchies, subvert stereotypes, and most importantly, have FUN!
Despite comparisons to the infamous GTA games, Holly Owen of Champagne for the Ladies cheekily insists, "It's not GTA for girls- it's better!"
Inviting players to 'lie, bitch, and flirt their way to the top of the high school ladder', Coolest Girl In School is the world's first mobile RPG (role playing game) made specifically for girls and the potential audience is huge. "Unlike other areas of gaming, well over half (59%) of casual mobile gamers are women but very few games are made specifically for female audiences," says Ms. Owen.
Recently Coolest Girl In School received rave reviews from major international gaming websites including the massively popular gaming portal Gamasutra and the US's www.
1up.com, the gaming community's bible.
1up's reviewer Andrew Podolsky got a pre-release copy of the game and gave it an A-, and the site explains that "anything we score in the A+ through A- range is considered excellent." Podolsky said "Warning, parents! If you see your teenager playing a copy of Coolest Girl in School on their mobile phone, you should take it away from them immediately -- so you can play it for yourself!"
Australian reviewer Drew Taylor (whose Jump Button column is syndicated by all the major players in gaming including Gamasutra) described Coolest Girl In School as "a world of high school, period pain, experimentation, fashionistas, average sex and perfect hair. It's one of the great ironies that the game has received such criticism, particularly given the overwhelming volume of male-skewed games that manage to avoid condemnation, despite indulging (often quite graphically) in themes of aggression, misogyny, destruction and power."
The UK's largest mobile gaming website, www.pocketgamer.co.uk, reported "Mobile game in sex and drugs shame!" and asked "Is the Coolest Girl in School also the naughtiest?" The Australian Family Association labelled the game 'toxic' but Canadian
Professor of Psychology Sharon Lamb thinks Coolest Girl In School is "really tongue in cheek and, well, hysterical.... It's the over the top part that makes it funny-- one way girls can confront the real stuff is to satirize and laugh at it in extreme form¦"
As of today, people in Australia and the rest of the world can decide for themselves by buying Coolest Girl In School from
www.coolestgirlinschool.com.
A one off fee of $7.00 will be charged. Standard data rates and terms and conditions apply
Check out the first of Coolest Girl In School's YouTube ad campaign:
http://www.youtube.com/watch?v=BtpUAl4Ox_w
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